In the beginning, it was simple: take a small bar, jam as many televisions you can into the place, serve cold beer, hot food and everyday love what you do – and the people will come. That was us circa 1985 when the Shoeless Joe’s Brand was born – and come they did.
The evolution of Shoeless Joe’s from a simple neighborhood sports bar to the industry‐leading sports themed casual dining restaurant you see before you today can be summed up just as simply: the little guy made his own rules and blazed his own path.
We at Shoeless Joe's Restaurants realize that a brand is more than just a name: It is a promise. One that we live and breath every moment of every day. It is a promise to our staff, our guests and ourselves. It is a promise that differentiates us and protects us from the competition. It increases our Guest loyalty and gives us credibility in everything we do.
That promise? “Be the Best.”
We know that if we keep that promise our Brand will flourish –and that if we ever break it, the effects will not be soon forgotten.
The evolution of such a promise has grown out of Shoeless Joe’ history and commitment to success in ever facet of our business: franchising, operations, marketing, culinary, construction, human resources and guest service. It has grown from within –we love what we do everyday and it shows. It’ infectious. Everyone wants to work with us or hang out with us and enjoy what we have to offer.
From our award winning menu selections to our trail‐blazing restaurant design you can see the moment you drive up and walk into a Shoeless Joe’ Restaurant that we have come a long, long way from that simple sports bar. Just like you, the little guy grew up and evolved.
By living and breathing our Brand everyday we know that everyone who comes into contact with a Shoeless Joe’ Restaurant ‐ be they a supplier, an owner, a staff member or a guest - is going to come away saying one word - "Wow!"
